E-commerce SEO Services
Category and product pages that earn non-brand revenue
E-commerce SEO is won at scale. Fix the category architecture and faceted navigation and thousands of pages improve at once. Get them wrong and you end up with 90,000 crawlable filter URLs, a starved crawl budget, and category pages that never rank for the terms that actually drive revenue.
Where e-commerce sites lose organic revenue
- Faceted navigation generating tens of thousands of near-duplicate indexable URLs
- Category pages with no unique content and almost no internal link support
- Product descriptions copied straight from the manufacturer, duplicated across the web
- No plan for out-of-stock, discontinued or seasonal product URLs
- Slow, script-heavy templates that fail Core Web Vitals on mobile
- Organic revenue that is almost entirely brand searches, with no non-brand growth
What's included
Our e-commerce seo services in detail
Every engagement is scoped to your site, but this is the work that makes up the program.
Category architecture and taxonomy
Category pages are where the commercial search volume is. They should be structured around how customers search, not how your warehouse is organized.
- Keyword research mapped to a category and subcategory hierarchy
- New category page creation for unserved commercial demand
- Unique, genuinely useful content on every priority category page
- Internal linking from content and navigation into commercial categories
- Breadcrumb structure and BreadcrumbList schema
Faceted navigation and crawl control
This is the highest-impact technical work on most e-commerce sites, and the most commonly mishandled.
- Facet-by-facet decisions on what to index, canonicalize, or block
- Parameter handling rules and canonical implementation
- robots.txt and meta robots strategy for filter combinations
- Pagination handling that keeps deep products discoverable
- Crawl budget analysis via log files to confirm the fix worked
Product page optimization
At catalog scale you need a system, not manual page-by-page edits. We build templates and rules that lift the whole catalog and hand-optimize the products that drive the most revenue.
- Unique product descriptions replacing duplicated manufacturer copy
- Product, Offer and AggregateRating schema across the catalog
- Image optimization, alt text and file naming at scale
- Customer review integration for unique on-page content
- Related and complementary product internal linking
Product lifecycle URL management
Products go out of stock and get discontinued constantly. How you handle those URLs decides whether you keep or lose the rankings and links they accumulated.
- Out-of-stock handling that preserves rankings rather than 404ing the page
- Redirect rules for discontinued products to relevant replacements
- Seasonal product URL strategy that retains equity year over year
- Variant URL handling and canonicalization
Deliverables
What you actually receive
Concrete outputs, not a vague monthly retainer. Every item below is something you can open, read and act on.
- Category and taxonomy roadmap mapped to commercial search demand
- Faceted navigation rules documented and implemented
- Product schema deployed across the catalog
- Category page content written and published
- Product lifecycle URL policy your team can follow
- Monthly reporting on non-brand organic revenue and category performance
Process
How an engagement runs
The same five phases whether you are on Starter or Enterprise — the depth of each phase is what changes.
- 01Week 1
Discovery and audit
We go through your site, your numbers and your competitors. Then we agree together on which searches are actually worth winning.
- 02Week 2
Strategy and roadmap
You get a plan in order of importance: what to fix first, which page targets which search, and what we will publish over the next six months.
- 03Weeks 2–6
Technical foundation
We fix the things stopping Google reading your site properly, and make it load faster. Everything after this depends on it.
- 04Ongoing monthly
Content and authority
We publish new pages on a set schedule and earn links from real websites in your industry. Never bought, never spam.
- 05Ongoing monthly
Measure and iterate
One report a month showing where you rank, who visited and who got in touch — plus what we are doing next, and why.
Questions about e-commerce seo?
Message us with your site and what you are trying to rank for. We will tell you honestly whether this is the right priority, even if the answer is that something else matters more first.
- A real person who does the work, not a salesperson
- Specific observations about your site, not a generic pitch
- No cost and no obligation
Start a conversation
Send a message and get a reply from a strategist, usually the same working day.
Prefer email? Use the contact form and we will reply within one business day.
FAQ
E-commerce SEO Services questions
Which e-commerce platforms do you support?
Shopify, WooCommerce, BigCommerce, Magento, and custom or headless builds. The platform changes implementation details — Shopify’s URL structure constraints, for example — but not the underlying strategy.
Can you handle a catalog with tens of thousands of products?
Yes. Large catalogs sit in our Professional and Enterprise tiers, where the work is systematic: template optimization, bulk schema deployment and rules-based content generation, with manual optimization reserved for your highest-revenue categories.
How do you measure e-commerce SEO success?
Non-brand organic revenue is the headline metric, because brand searches would largely arrive regardless of SEO. We also report category-level rankings, indexation health and organic conversion rate.
Related services
The rest of the program
SEO works when these run together. Most clients start with one and expand as results compound.
Influencer & News SEO
Own what shows up when people search your name
For influencers, public figures and publishers: make a search for your name bring up your current work, and get your articles into the news results.
Learn moreLocal SEO
Get found by customers in your city
Show up in the map results and the "near me" searches people use when they are ready to call someone local.
Learn moreTechnical SEO
A site Google can actually read
Make sure Google can find, read and load every page. Nothing else you do works until this part does.
Learn moreOn-Page SEO
Pages that answer what people search for
Rewrite your pages so they clearly answer what people are actually typing into Google.
Learn moreLink Building
Authority earned from real publications
Earn links from real websites with real readers, so Google treats your site as more trustworthy. Never bought, never spam.
Learn moreSEO Audit
Know exactly what is holding your site back
We look through your site by hand and send you a plain list of what is wrong, in the order we would fix it.
Learn moreNot sure where to start? Get a free audit and we will tell you what to prioritize.
Ready to see what your site could rank for?
Get a free SEO audit. You will get a plain list of what is holding your site back and what we would fix first.
- No long-term contract required
- Senior strategists, not junior account managers
- Transparent monthly reporting